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Reflections on Social Media Communication: National Youth HIV & AIDS Awareness Day 2014

By Rachel Cooke, Associate Director of Communications, and Wesley  Dixon, NYHAAD Ambassador. Re-posted courtesy of AIDS.gov


April 10, 2014 marked the second annual National Youth HIV & AIDS Awareness Day (NYHAAD), a day of action to put young people at the center of the conversation around HIV in our country, highlighting both the impact of HIV & AIDS on young people and their role in responding to the epidemic. Today we reflect on the use of Twitter, Facebook and infographics around NYHAAD.


Meeting Young People Where They Are

In preparation for NYHAAD, Advocates for Youth recognized that efforts had to be driven by young people, and recruited 17 Youth Ambassadors across the country to share their stories, illustrating the impact of HIV on young people and the barriers they face in seeking the information, testing, and treatment they need. The work of the Ambassadors exceeded our expectations, and their action resulted in blog posts, events nationwide, and proclamations of NYHAAD by the mayors of Gainesville, Florida, and Seattle, Washington.


Over the years, Advocates for Youth has learned that you have to meet young people where they are, and social media is an invaluable tool in reaching young people and elevating youth activism. Wesley Eugene Dixon, a NYHAAD Youth Ambassador and student at Yale University explained that “new forms of media empower young people to insert their voices in conversations that they have historically been left out of.”

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Fall 2014 Semester GACC Applications are now open!

GACC

The Great American Condom Campaign is a youth-led grassroots movement to make the U.S. a sexually healthy nation. Each year, GACC members give out 1,000,000 Trojan Brand condoms on college campuses across the United States, educate their peers about sexual health, and organize to improve the policies that affect young people's health and lives.

PLEASE APPLY HERE. Applications will close on August 15th, 2013. All successful Spring Semester 2014 SafeSite applicants will be notified.

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