Advocates for Youth is seeking a Coordinator of Digital Organizing & Mass Mobilization who will use email blasts and social media campaigns to expand, engage, and mobilize Advocates for Youth’s online base of youth activists, and build a broader network of support to take action and advance young people’s sexual health and rights. The Coordinator will create online actions, assist in recruiting for existing programs, and leverage cultural flashpoints to bring in new supporters and drive people to take action. While they will be on the Communications team, they will attend meetings and coordinate heavily with the Youth Organizing Team to integrate digital organizing strategies into each of the youth organizing campaign goals.

• To apply, please fill out this form.

GENERAL DESCRIPTION: Advocates for Youth mobilizes approximately 75,000 young people across the United States to support young people’s rights to bodily autonomy, comprehensive sexual health information and services, and the resources to create sexual health equity. This position will mobilize our network of youth activists by managing the email blast program, and assisting in the development of digital and social media campaigns that support young people in leading efforts to shift policy and programs at the local, state, and national level.

Advocates for Youth’s campaigns focus on LGBTQ health and rights; reproductive rights and justice, including access to abortion and birth control; HIV prevention, treatment and care; sex education; and gender-based violence prevention; among others.

RESPONSIBILITIES

The Director of Campaigns & Rapid Response will supervise this role and provide training on specific software and processes.

Email blasts & online actions (approx. 50% of the job)

Together with and under the supervision of the Director of Campaigns & Rapid Response, the Coordinator of Digital Organizing & Mass Mobilization will manage Advocates’ email outreach program via Action Network. This entails:

• Drafting and sending 2-3 email blasts per week on a variety of topics, including new applications and programs, awareness days, breaking news, action alerts, and recruitment for campaigns such as Get Out The Vote, and Weeks of Action.
• Use Action Network to set up forms, letter-writing actions, and petitions.
• Manage the database of activists by maintaining appropriate tags and providing reports on request.
• Implement email blast best practices, including list segmentation, A/B testing, clear opt-in policies, and maintaining list hygiene.
• Manage our SMS and P2P text alerts, as needed

Social Media Campaigns (approx. 30% of the job)

Together with the Youth Organizing Team and the Manager of Digital Content & Brand Marketing, the Coordinator of Digital Organizing & Mass Mobilization will:

• Assist in drafting toolkits for Weeks of Action, and specific campaigns such as #FreeThePill and National Youth HIV & AIDS Awareness Day of Action.
• Draft and make social media posts about action alerts, awareness days, and weeks of action in coordination with the Manager of Digital Content, assisting them in maintaining a calendar of the Youth Organizing Team’s events, awareness days and weeks of action.
• Collect and organize content from youth activists about their campaigns to be used on Advocates’ social media. On occasion, capture compelling content and post live updates from activist events to tell the story and raise the profile of the youth organizing campaigns.

Digital Organizing (approx. 20%)

Together with the Director of Campaigns & Rapid Response, coordinate with Youth Organizing Team staff on how to best integrate digital strategies and tools to strengthen their campaigns and grow our base by moving supporters to take action. This entails:

• Track the success of digital tactics, and generate reports on progress toward goals, the reach of organizing campaigns, and highlighting successes for donors and grant reports.
• Manage communication channels with our core activists via Google-Groups and Slack
• Participate in Youth Organizing Team trainings, retreats and conferences
• Create all forms and applications to ensure consistency in look and information collected
• Assist in running digital and in-person trainings on digital organizing for youth activists
• Assist with annual Youth Activist Network recruitment
• Liaise between Communications and Youth Organizing Teams to ensure deadlines are met and content is approved by both teams

SKILLS & QUALIFICATIONS

While this is a junior or “early career” role, the ideal candidate will have:

• 1-4 years of experience in digital organizing, which can include unpaid experience in internships, student groups, or social justice campaigns.
• Excellent writing, storytelling and communication skills through email, copywriting, web and/or social media content. Ability to write action alert emails quickly will be essential.
• Strongly prefer some experience using mass email systems such as Action Network, Mailchimp, Constant Contact, or EveryAction (among others)
• Experience running an organizational social media account. This can also be the account of a student group or social justice campaign.
• Ability to work across teams and communicate goals and needs clearly.
• Strong project management skills. Able to develop and implement plans, balance competing priorities, and meet deadlines.
• Strong commitment to social justice and reproductive justice. Understanding of political issues like LGBTQ rights, intersectional feminism, and racial justice.
• Demonstrated commitment to young people’s sexual and reproductive health and rights including abortion access, LGBTQ health and rights, racial justice, and/or HIV prevention and treatment, among others.
• Basic graphic design and video editing skills are a plus.
• Experience with Google Ads, including YouTube, a plus.

HOURS: This is a full-time position (32 hours per week, four-day work week) and includes health/dental benefits, professional development funds, life and short- and long-term disability insurance, 403(b) retirement plan, and student loan paydown benefit.

SALARY: $60,000 – $63,000 a year, depending on experience.

START DATE: August 1, 2024

LOCATION: While Advocates for Youth maintains offices in the District of Columbia for those who desire them, the Coordinator of Digital Organizing & Mass Mobilization may work from anywhere in the United States if they choose. The successful candidate needs to be available during east coast working hours. Some travel is required, and from time to time other travel may be requested depending on youth campaigns. Attendance is required at the annual Youth Activist Institute in September and at in-person staff gatherings in May and December (both hosted in Washington, DC, all expenses covered).

To apply, please fill out this form. Applications will be accepted on a rolling basis until the position is filled. For best consideration, please apply by June 2nd, 2024.