Rights. Respect. Responsibility.®—The Keep it REAL Campaign Toolkit
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This toolkit provides practical guidance on direct organizing. While this toolkit is not an exhaustive guide to advocacy, it focuses on using direct action organizing to mobilize youth and allies to build Congressional support for the REAL Act.
Table of Contents
Rights. Respect. Responsibility.®—The Keep It Real Campaign
Rights. Respect. Responsibility.®—The Keep It Real Campaign, an Overview
Campaign Goals
Campaign Targets
Getting Involved in Rights. Respect. Responsibility.®—The Keep It Real Campaign
How to Get Involved
Tips for Working with an Organization on the Keep It Real Campaign
Working with an Organization
Using Campaigns to Strengthen Your Organization
Tips for Participating as an Individual in the Keep It Real Campaign
Identifying and Building Support
Identifying Allies, Constituents, and Opponents
Tips for Successful Outreach to Allies and Constituents
Building a Coalition
Creating an Action Plan
Identifying Your Goals
Identifying Campaign Targets
Tips on Tactics on Direct Action Organizing
Holding Community Forums
Gathering Petitions
Holding Rallies
Lobbying as a Tactic
The Phone-in
Writing Policy Makers
Face-to-Face Visits with Policy Makers
Tips for Effective Lobbying
Dealing with Agreement or Opposition
Working with the Media
Letters to the Editor
Informing an Editorial Board
Writing an Op-Ed
Writing the Press Release
Holding the Press Event
Giving Interviews
Sample Letter to the Editor
Sample Op-Ed
Sample Media Advisory
Sample Press Release
Resources
REAL Act Senate Co-Sponsors
Talking Points on the REAL Act
The REAL Act [The Facts]
Myths and Facts about Sex Education and Condoms [Issues at a Glance]
Online Resources on Abstinence-only-until-Marriage and Comprehensive Sex Education
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