ADVOCATES FOR YOUTH

Rights. Respect. Responsibility.®—The Fix the GAP Campaign Toolkit [PDF]

Rights. Respect. Responsibility.®—The Fix the GAP Campaign, An Overview

• Campaign Goals
• Campaign Targets

Campaign Goals

Intermediate

• Reach out to members of the Senate Foreign Relations Committee and the House International Relations Committee, urging members to stop the exportation of anti-condom programs and to support U.S. global funding for comprehensive HIV prevention education
• Publish 25 op-eds and 25 letters to the editor in local newspapers in response to media articles about PEPFAR and to educate the public regarding PEPFAR and youth’s need for comprehensive HIV prevention

Campaign Targets

Top Priorities Include:

• Members of the Senate Foreign Relations Committee
• Members of the House International Relations Committee, particularly those who serve on the Global Human Rights and Africa Subcommittee or the Oversight and Investigations Subcommittee
  

Potential Tactics to Gain Senate Support

• Letter writing and e-mail campaigns, directed at targeted members of Congress

• Call-in days targeting Congressional offices
• Lobby visits to home district offices and on Capitol Hill
• Media outreach, including placement of op-ed pieces and letters to the editor in local newspapers

All Issue Campaigns Should Have:

1. A Long-Term Goal—the larger vision of what you want to ultimately achieve
2. An Intermediate Goal—what you are attempting to achieve with this immediate effort
3. A Target—the person or people who can give you what you want; see page 19 for more information on targets.
4. Tactics—the methods used to achieve the intermediate goal; go here for more information on tactics.

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