First AIDS Prevention Campaign Targeted at Latino Males Launched in Los Angeles
Contact: Diana Buckhantz, Media Consultant, 323/934-0443
Carolyn Nguyen, Advocates for Youth, 818/762-9668
To: Editors/Reporters/Producers
Date: January 29, 1999
Advocates for Youth and Clinica Para Las Americas
are launching the first Spanish language HIV testing media
campaign targeting Latino males in the Los Angeles area.
This unique campaign is aimed at a population that has
largely been ignored in AIDS prevention outreach—Latino
men who do not self-identify as gay and yet are considered
at high-risk for HIV.
Latinos in the United States are disproportionately
affected by HIV/AIDS accounting for 17% of the total AIDS cases
while comprising only 9% of the population. The project
promotes early testing and counseling to increase awareness
within the Latino community. The campaign utilizes outdoor
media (billboards, bus shelter and catering truck boards)
and television and radio public service announcements to
communicate the universal message "No ignores al SIDA"—Don't
ignore AIDS.
The event will feature a special preview
of the television public service announcement, the unveiling
of the outdoor
media materials, and a live demonstration of the
new oral HIV test. The band Mariachi Los Amigos
will perform original HIV and AIDS awareness music. The
actors who performed in the public service announcement
will also be present.
Who:
Arnoldo Casillas, President Mexican-American Bar Association
Councilman Mike Hernandez (invited)
County Supervisor Gloria Molina (invited)
Alice Heidy, Executive Director, Clinica Para Las Americas
Kate Langrall Folb, Advocates for Youth
HIV Positive Guest Speaker
What:
Spanish language HIV Testing Media Campaign Launch
Event & demonstration of the new oral HIV test.
When:
Friday, January 29, 1999 at 11:30 a.m. - 12:00 p.m.
Where:
Casa de Amigos San Vicente
Community Center
161 South Alvarado Street (between Beverly Boulevard and
3rd Street)
Los Angeles
Interviews will be available in
English and Spanish.
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