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MTV Kicks Off New Anti-Violence Initiative

FIGHT FOR YOUR RIGHTS: TAKE A STAND AGAINST VIOLENCE WITH TRUE LIFE: MATTHEW'S MURDER

MTV News Reporter Serena Altschul Investigates Matthew Shepard's Murder and Examines Violence Against Gays and Lesbians Across the Country

Wednesday, November 11 at 10 PM (ET/PT)

Special Hotline and Website Will Be Promoted Throughout The Show to Connect Viewers with Peer Counselors and Provide Information About Local Resources

NEW YORK, NY (November 6, 1998) -- MTV will kick off its comprehensive new anti-violence initiative, "Fight for Your Rights: Take a Stand Against Violence" with a special edition of MTV News "True Life," a weekly documentary series about the lives and concerns of young adults. In "True Life: Matthew's Murder" MTV News reporter Serena Altschul investigates Matthew Shepard's murder and examines violence against gays and lesbians across the country. "True Life: Matthew's Murder" will premiere Wednesday, November 11 at 10 PM (ET/PT).

"True Life: Matthew's Murder" takes the viewer into the heart of young America's shock and confusion about the death of the 21 year old college student . In Wyoming, Matthew's friends reflect on the gentle, irresistible friend they loved and lost. In New York City, many gay rights activists lash out against the country's homophobia. And in South Carolina, some young people -- gay and straight -- struggle to reconcile the horror of Shepard's brutal murder with their suspicion that flagrantly gay people are "asking for it."

In this half hour MTV News Special, host Serena Altschul talks to young people around the country asking -- what is the climate of thought in America that allowed a murder like Shepard's? Pop stars like musician Michael Stipe and actress/comedian Ellen Degeneres are heralded by the mass media -- but the people in "True Life: Matthew's Murder" tell a much more complicated story. 

"True Life: Matthew's Murder" will provide resources and information to MTV viewers through the promotion of a special hotline and website. The 800 number for the Trevor Line: Crisis Intervention for Lesbian Gay Bisexual and Transgender Youth will be promoted throughout the show as will the Youth Resource website (www.youthresource.com) which will have peer educators available online directly after the show's premiere to help young people find support and information both online and in their local communities.

In October at a White House Summit on School Violence, MTV announced that it was partnering with the Departments of Justice and Education on the creation of an anti-violence initiative, "Fight For Your Rights: Take a Stand Against Violence." This groundbreaking campaign will involve special programming, Public Service Announcements, grass roots events, and MTV News special reports all designed to give MTV's audience a voice in the national debate on violence and to provide them with tangible tactics to take a stand against violence.

"True Life: Matthew's Murder" is produced by Julie Merson and Nicole Sampogna. Banks Tarver is Supervising Producer and Lauren Lazin and Dave Sirulnick are Executive Producers.

MTV Networks, a unit of Viacom Inc., owns and operates five cable television programming services -- MTV: Music Television, M2, VH1, Nickelodeon/Nick at Nite, and Nick at Nite's TV Land -- all of which are trademarks of MTV Networks. Information about MTV and M2 is available on MTV Online, on America Online (Keyword: MTV) and the World Wide Web (http://www.mtv.com).

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Note to Editors and Producers: For more information or to set up an interview with adolescent sexuality experts, please contact Bill Barker at (202) 419-3420.

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