Working with the Media
In today’s mass media, information age, no non-profit organization should be without an active communications plan. Media coverage is important because it carries your message to a much larger number of people than you can reach by yourself. Carefully planned media strategies can help to educate the public about your issue, while attracting others to your group and identifying supporters of your cause. The media also can diffuse criticism by providing a forum to explain a program and demonstrate thoughtfulness, sensitivity, and candor.
Often, the media searches for the sensational story. So, it is important to frame your media messages and implement your communications plan in ways that will get your story out on your terms.
Read the following tips for more information:
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