Karlo Barrios Marcelo, a member of Advocates for Youth Board of Directors, wrote this article about his work with Advocates for Social Citizens. 

When I was growing up in the Chicago suburbs in the eighties, I used to write letters (yes, with paper and pen) to my grandmother who lived in the Philippines; it was the cheapest way to keep in touch across a big ocean. Additionally, I got to practice my cursive writing (curse it!).

Of course, today, I wouldn’t touch pen and paper unless an electrical storm wiped out all my electronic equipment. I am a Millennial to be sure. You already know that Millennials are tech savvy and love their devices. So the solution is simple if you need to ask this generation for a charitable donation, right? Simply email, text, Facebook, or Tweet your way to younger supporters and ask them for cash, and the money will simply roll in via your online donation solution. Ha, if that were only the case.

The truth of the matter is that successful fundraising still very much hinges on personal relationships and impassioned supporters.

Here’s how one organization is thinking creatively to grow a Millennial generation donor list from scratch – and you can, too!

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