The Media Project
Mission
The Media Project works with the entertainment industry to place sexual health information and responsible sexual health images on television. The Media Project, located in the heart of Hollywood, has collaborated with such popular television shows as E.R., Girlfriends, Grey’s Anatomy, the George Lopez Show, Judging Amy, and Law & Order: SVU, among many others.
The Latino Media Initiative was created in 2001 to provide information, resources, referral, storyline ideas, and script review for writers and producers of Spanish language television. Staff works with writers and directors of television shows produced in the United States, Venezuela, Chile, Mexico, Colombia, and Peru to bring accurate sexual health information and responsible sexual health images to Spanish-speaking television audiences in Latin America and the United States.
Strategies
- The Helpline—Staffing a "hotline" for the entertainment industry, The Media Project provides prompt assistance in researching sexual and reproductive health issues for television and film writers, producers, and directors. Statistics, background material, research data, referral to experts, script consultation, and support in crafting storylines is available in response to the more than 100 inquiries to The Media Project's Helpline each year.
- Tailored Meetings with Producers, Directors, and Writers and with Network Executives—Systematically identifying television shows that it might benefit, The Media Project meets with writers, directors, and producers of top programs, providing tailored technical assistance, ideas for storylines, and up-to-date information on sexual health issues pertinent to the individual shows.
Staff also meets with network executives, encouraging network support for messages about respecting youth's right to act responsibly and about society's responsibility to provide youth with the information and services they need to make healthy decisions about sex.
- Informational Briefings—Bridging the gap between the entertainment industry, sexual health experts, and teens, The Media Project coordinates several informational briefings each year. Attended by more than 50 entertainment industry professionals, each briefing explores in depth a "hot" topic in teen sexual health. The briefings give Hollywood's writers, producers, and directors opportunities to speak directly with young people and other experts regarding adolescent sexual health.
- www.entertainmentresource.org—The Media Project in partnership with the UCLA School of Public Health sponsors the Entertainment Resource Professionals Association. The group was formed to promote knowledge sharing and to increase the level of expertise among all members who promote health and social messages to writers, executives, producers and directors.
Contact
In Hollywood
Director
The Media Project
P: 323.318.0825
F: 323.650.6558
E: healthytv@themediaproject.com
Web: www.themediaproject.com
3940 Laurel Canyon Blvd., # 237
Studio City, CA 91604
In Latin America
Magaly Holtz
magalyholtz@yahoo.com
P: 213.784.2006
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